Contact Us

Frequently Asked Questions

Find answers about numerical superstitions and their impact on popular culture and cultural history.

The superstition of the number 13, known as triskaidekaphobia, has roots in Norse mythology and the Christian Last Supper, where the 13th guest, Judas, was the betrayer. This belief has profoundly influenced popular culture and traditions, such as avoiding the 13th floor in buildings.

In cultures such as Chinese, Japanese, and Korean, the number 4 (四, 'si' or 'shi') is homophonous with the word for 'death'. This linguistic association has led to a deep superstition, influencing floor numbering, telephone numbers, and even prices, reflecting cultural history and social behavior.

Although beliefs vary, the number 7 frequently appears as auspicious in various traditions, from Greek mythology to Abrahamic religions, associated with perfection or luck. However, perception is always shaped by local cultural and historical context.

These beliefs influence everything from everyday choices, such as event dates or lottery numbers, to business decisions and urban planning (e.g., omission of floors). They are perpetuated through popular culture, folklore, and family traditions, maintaining a tangible impact on society.

We recommend exploring our articles section on the website, which covers traditions and beliefs from various cultures. For specific questions, you can contact us via email at info@unluckynumber.com or visit our team at Avenida São. Gustavo.

Our Journey: Exploring the World of Numerical Superstitions

Our story began with a simple curiosity about how numbers, seemingly objective entities, are cloaked in profound and sometimes opposing meanings across different cultures. The unluckynumber.com project was born from the desire to map and understand this rich tapestry of beliefs, traditions, and cultural history that shapes social behaviors worldwide. Our first milestone was the creation of a detailed archive contrasting the infamous number 13 in the West with the veneration of the number 8 in Asian cultures, revealing how popular culture transforms digits into powerful symbols.

Over the years, we have expanded our research to include lesser-known narratives, such as the taboos related to the number 4 in East Asia or the positive associations of the number 7 in various traditions. Each discovery reinforced our mission: to document this intangible heritage with rigor and accessibility. Today, we are a reference for anyone wanting to understand the impact of these superstitions on architecture, the economy, and daily life, promoting a fascinating intercultural dialogue from a simple numerical starting point.

Who We Are

Our Mission and Values

We are unluckynumber.com, a space dedicated to the cultural exploration of numerical superstitions that permeate history and popular culture worldwide. Our mission is to investigate and share the fascinating origins of these traditions, from the infamous 13 in Europe to the auspicious 8 in Asia, unveiling their profound impact on social behavior and cultural history.

We believe these beliefs, more than mere curiosities, are windows into understanding the values, fears, and aspirations of different societies. Our work is based on the rigor of cultural research, presented in an accessible way, to demystify and celebrate the richness of these traditions.

Founded with the purpose of creating a living archive of this knowledge, we operate from Lisbon, on Avenida São. Gustavo, connecting with a global community of the curious and scholars. Our character is defined by intellectual curiosity, respect for different cultures, and a commitment to sharing knowledge free from sensationalism.

  • Mission: To document and elucidate the role of numerical superstitions in global culture.
  • Core Value: Rigor in historical and cultural research.
  • Differentiation: Narrative focus on the stories behind the beliefs, not on promoting them.
  • Character: Curious, respectful, and accessible.
  • Vision: To be a reference in the study of popular culture related to numbers.
  • Commitment: Well-founded content, free from "guaranteed result" myths.
PT EN